Photo27 studio was officially born in 2006.
A little time later the wedding videos division Photo27 Cinema was created.
Being a photographer in Milan and in Lombardy at that time meant living through radical changes and innovative environments, due not only to the arrival of digital photography, but also for the creation of new locations and professions linked to the wedding sector, such as the wedding planner. Being a wedding planner in Milan meant managing the most beautiful events and weddings, where the photography of the details for the first time became the key to success, looked for by italian and international wedding planner and printed by magazines such as Vogue Sposa, White Magazine and Elle Spose.
AS IMMANUEL KANT SAYS, NOT EVERYTHING YOU LIKE HAS TO BE DEFINED BEAUTIFUL.
At that time full of beauty and changes Photo27 became an important firm, thanks to the realization of some weddings for tv celebrities and football players, that appointed Photo27 as a talented and genial reality, maybe a little bit irriverent as its owner Diego Taroni, but guarantee of seriousness and perfect management of the event.
Today Photo27 shootings and wedding videos are highly demanded for their style rich in spontaneous photos, alluding to couple shootings with a mix between pose pictures and stolen photos going beyond the newlyweds' expectations and producing a result of a moving beauty. Being a wedding photographer in Milan does not mean working exclusively in Lombardy, since Photo27 realises photo shootings at Lake Como, on the italian Riviera and in the most important italian cities, as well as in international weddings all over Europe, USA and Japan.
Once an influential voice in the wedding photography sphere told me: Diego Taroni, you are able to extract from a vague environment what touches you the most and turn it into a picture. I was unaware of that. But since then I started extracting more and more using my Canon and teaching my photo27 team to do the same, when making videos as well, because filmmaking as photography unveils a glimpse of reality.
Diego Taroni has always thought that realising suggestive and unique shootings and wedding videos is not enough. He desires not only to leave trace of his work in the houses of the whole world with never fading photographies and cinema-like wedding trailers. He aims at teaching his viewpoint , his compositions and layouts, so that someone else would leave trace in other houses.
This is Photo27 team’s goal, reproducing the reality through Diego Taroni’s eyes. People who are part of that are chosen for their talent and sensitivity, fundamental qualities to take perfect pictures and record your best moments.
But it is not enough yet. Diego deems beauty cannot be seen without being excellent human beings, with great heart and soul innocence. Diego Taroni’s greatest pride is seeing professionals, such as wedding photographers and video makers, growing every day and perceiving the joy in their eyes for having realised something special, of course in Photo27 style.
I, WHO AFTER 150 WRONG PHOTOS WONDER: WHERE ARE YOU DIEGO, WHY DIDN'T YOU ALSO COME ON OUR HONEYMOON? Valeria